December 7, 2025

With regard to Anthony R. Friedman a personal injury attorney in St. Louis, St. Charles Missouri demands have been placed upon Super Lawyers for the removal of the profile of Anthony R. Friedman now d.b.a. The Friedman Law Firm LLC whereas his current solo practice does not reflect and is in stark contrast to his capacity for competent representation as was determined when he was employed with a large law firm. To date, those demands have gone unheeded.

As a response to Super Lawyers lack of cooperation and compliance for the removal of the profile of Anthony R. Friedman the complainant Albert Pepper acting in a consumer advocacy capacity has employed other remedies such as filing a complaint with State of Missouri Attorney Generals office citing violations of the Missouri Merchandising Practices Act which is currently under review and yet pending a resolution.

In the mean time, to enhance public awareness of the issue Albert Pepper has began a Change.org campaign citing the need for reform of Super Lawyers vetting process for attorney inclusion in their registry and a review process of those attorney to maintain the "rising star" and "super lawyers" status. Whereas a legacy super lawyers status may not reflect an attorney current capacity when a consumer is seeking competent legal representation.

In the context of the Change.org campaign with current legal modality of Anthony R. Friedman now d.b.a. the Friedman Law Firm LLC is presented as a case study for the need for reform to bring the abstract argument into a concrete and verifiable example of any attorney and his practice that warrants the removal of an attorney profile that no longer meets the "Super Lawyers" criteria for inclusion. 

Herein is the text of the Change.org campaign and a link at the bottom to the page -

Case Study - Super Lawyers - Anthony R. Friedman, atty.

The Problem: Lawyers - Misleading Advertising and Accountability

Looking for an attorney on the web? Super Lawyers is a prominent legal directory that will appear in search engine result featuring either their web domain or attorney profile based on certain criteria you may enter. - The problem is however is that

1) Super Lawyers boasts of a patented selection process that attorney candidates must pass before recognized as a "rising star" or "super lawyer".  However, the process is rigged and aggressive law firms with P.R. clout can get incompetent attorneys certified.

2) Once certified the credential becomes permanent. Super Lawyers does not have a review or renew process. If the quality and capacity of the attorney changes, particularly for the worse, there is no process in place to "de-certify" the credential. Anthony R. Friedman d.b.a. The Friedman Law Firm LLC presents a very real and present hazard to the consumer seeking legal counsel yet his profile remains prominent in search results.

This petition demands that Super Lawyers (Thomson Reuters) fix their broken vetting process, starting with the immediate removal of the misleading profile for St. Louis attorney Anthony R. Friedman (MO Bar #65531) and his solo firm, The Friedman Law Firm LLC.

The Friedman Case is a critical case study that exposes how the Super Lawyers process fails to protect the public.

🔎 Case Study: Anthony R. Friedman — A Vetting Failure The "Rising Star" status of Anthony R. Friedman, continuously promoted by Super Lawyers, is based entirely on his legacy performance at a large firm (The Simon Law Firm P.C., 2016-2019). It completely ignores his current professional reality, which we have documented:

The Legacy Status (2016-2019)

The Current Reality (The Friedman Law Firm LLC)

The Threat to Consumers Rising Star designation based on work at a large, prominent firm. Operates a solo practice from a residential home, lacking the resources, infrastructure, and staff of a major firm.

Unjustified Expectation: Misleads clients into expecting the capacity of a top-tier firm.

Supported by the former firm’s significant financial capacity and litigation infrastructure.

NO PROFESSIONAL LIABILITY INSURANCE: Exposed by an ARDC screenshot, leaving clients with no protection in case of malpractice.

Unmitigated Risk: Clients face ruin if legal error occurs, with no financial recourse.

Selection criteria mandate ethical conduct and professional achievement.

Publicly documented non-compliance with local zoning laws, advertising a P.O. Box as a physical office, and no significant solo verdicts.

Deceptive Advertising: The profile violates the Missouri Merchandising Practices Act (MMPA) by omitting material facts about his current capacity. Export to Sheets

Super Lawyers is advertising a reputation that no longer exists. By continuing to present this outdated status, the company undermines its own credibility and risks becoming an accessory to consumer deception.

🛑 This Is Not Just One Lawyer. It's a Call for Systemic Change. The Super Lawyers designation is a high-value advertisement that directly influences a client's decision to hire an attorney. When this title is bought, maintained, or carried without current, rigorous re-vetting, the entire system becomes questionable.

We must stop the practice of letting "legacy" status—or the influence of previous powerful connections—override a lawyer's current fitness to practice.

We are demanding that Super Lawyers stop profiting from misleading advertising and fundamentally overhaul its selection process to ensure:

Mandatory Annual Capacity Review: The "Star" status must be re-vetted annually to reflect a lawyer's current capacity, firm resources, and professional insurance status.

Immediate Flagging of Key Changes: Any lawyer leaving a large firm to start a solo practice must have their profile immediately flagged for review to prevent the "legacy" fraud seen in the Friedman case.

Removal of Misleading Profiles: Super Lawyers must immediately remove the profile of Anthony R. Friedman (MO Bar #65531) to comply with the Missouri Attorney General complaint already filed (Case No. CC-2025-11-002506).

Super Lawyers failed to heed our direct demand. Now, we are mobilizing consumers to force compliance.

👉 Sign this petition now!

Tell Thomson Reuters: Protect consumers, stop deceptive advertising, and fix your broken vetting process!

https://c.org/GTqjxsxhSR