On December 23, 2025, a formal complaint was submitted to Google requesting the immediate suspension or removal of The Friedman Law Firm LLC’s Google Business Profile. The complaint alleges clear violations of Google’s guidelines for business listings by using an unstaffed UPS Store private mailbox as the firm’s address.
This is with regard to Anthony R. Friedman, personal injury attorney Mo. Bar # 65531 d.b.a. The Friedman Law Firm LLC who markets his services to the St. Louis, St. Charles, Missouri area and the Metro Near East of Illinois
Section 1: The Violation Google Business Profile Guidelines Violated
- “Service-area businesses can’t list a virtual office unless that office is staffed during business hours.”
- Businesses using a “rented mailing address but [not operating] out of that location” are ineligible.
- UPS Store mailboxes (formatted as suites) are explicitly prohibited as virtual/mailbox spam.
Section 2: Evidence Key Evidence Submitted
- Publicly listed address: 6209 Mid Rivers Mall Dr, Suite 204, St. Charles, MO 63304
- This is a private mailbox inside The UPS Store located in Dierbergs Markets (mail receipt only – no dedicated office space or staffing).
- The profile displays business hours, Google reviews, call buttons, and other features implying a legitimate local presence.
- The same address appears consistently on the firm’s website, Super Lawyers profile, and other directories.
Section 3: Additional Context Supporting Issues
- The profile description repeatedly uses “we,” “us,” and “our firm,” suggesting a multi-person practice.
- Public records and listings indicate Anthony R. Friedman operates as a solo practitioner with no employees.
- While solo home-based operations in the 63304 zip code are permitted (with hidden address), using a prohibited private mailbox instead violates Google’s eligibility rules.
Section 4: Action Requested Relief Sought from Google
- Immediate suspension or removal of the Google Business Profile due to address ineligibility.
Closing Paragraph / Call to Action: This action aims to ensure consumers receive accurate information when searching for legal services in the St. Louis area. Updates will be posted here as Google responds to the complaint.